BUILDING BRANDS FROM THE GROUND UP

 

I worked on hiring a team and together we elevated the brand while ensuring clear communication with cross-functional partners. The work translated a creative vision into inspiring, innovative concepts that cross shopping and media channels. We delivered 360° brand experiences through omnichannel creative leadership and brand development.

I worked on the casting to bring back the J.Crew favorite models,
I hired a new photographer to refresh the look and feel and the lighting and to
capture the moments. I worked with the style team to freshen up the styling
and make things more modern with the look and feel of the brand. Within months of the new, fresh look we saw a 35% increase in sales and returns from email campaigns.

I oversaw the creative and content for all e-commerce, emails, editorial features,
social, online advertising, retail, print, packaging and video content. What was once seen as a mediocre, outlet brand was elevated to a 1.2 million dollar per email, relevant brand. 

 

 
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