capturing an emotion to build a brand
During my time as a creative consultant for J.Crew — I created culturally relevant, emotionally engaging iconic campaigns. I also worked to build a new look and direction for J.Crew Factory and start to build the new brand Mercantile. While on Factory, I delivered a 360° brand experiences through omnichannel creative leadership and brand development.
I also led the creative and content for all ecommerce, emails, editorial features,
social, online advertising, retail, print, packaging and video content.