tell a BRAND story through movement
Working on the rebrand of West Elm was beyond a challenge — but the biggest was learning how to work in video. The results are my favorite part of my work and business which is concepting, planning and directing video for all businesses including lifestyle brands — its a much greater challenge to tell the story when the product isn't in motion. The work and process that I worked on to have successful video shoots influenced my own personal work of creating stories with moodboards and personal videos in nature.
* PLEASE NOTE: original music spec'd was not used in final pieces