REBRANDING A LOOK AND FEEL
Rebranding the look and feel of West Elm was one of the most gratifying projects I had
the opportunity to work on. With a leader who was a strong stylist — it was an
inspiring time to learn about interiors from a different perspective. It was not just
how to create a space but how to bring my own personality to the project.
Through some of the most difficult location shoots in my career — I was able
to find my voice and my style for creating not just a space, but a world and a lifestyle
to appeal to the customer on an emotional level as well as an aesthetic level.