For Benjamin Moore, I worked on the development of a catalog that elevated paint from a functional product into an expressive design element within the home. The focus was on creating imagery and layouts that highlighted color not just as a backdrop, but as a defining force — shaping mood, light, and spatial experience. Through thoughtful art direction and a refined visual system, the work balanced inspiration with clarity, helping customers envision how color could transform their own environments. The result was a catalog that felt both editorial and practical, reinforcing the brand’s authority while inviting a more emotional, design-led connection to color.