At Capgemini, I oversaw content creation and UX/UI development across a diverse portfolio of brands, bridging creative direction with digital experience design. The work spanned both established and emerging brands, including leading efforts for bareMinerals and Kate Spade, while also helping to shape and launch four new brands from the ground up.

A key focus was developing cohesive systems that connected brand storytelling with intuitive, high-performing digital experiences — ensuring that visual identity and user journey worked seamlessly together. Through close collaboration with cross-functional teams, I guided projects from concept through execution, creating thoughtful, scalable frameworks that elevated both the creative and the customer experience across every touchpoint.