My work in experiential design began at Martha Stewart Living, where I developed pop-up environments and trade show experiences for the craft line, translating product into immersive, hands-on moments that invited discovery and interaction.

That foundation has continued to evolve into concept-driven work for brands like Pantone, Seedlip, and a range of spirits and hospitality clients, where the focus is on creating environments that feel both transportive and intentional. I approach experiential design as an extension of brand storytelling, thinking about how space, material, light, and sensory detail come together to shape perception. Whether intimate or large-scale, the goal is to create moments that feel immersive, memorable, and emotionally resonant, allowing people to step inside the brand rather than simply observe it.