I led the creative direction and product design for a coastal textile brand, overseeing every aspect of the brand’s expression single-handedly — from identity and packaging to photography, digital presence, and product development. The work centered on reimagining everyday textiles through a more elevated, design-forward lens, creating pieces that felt both functional and collectible.

I designed product lines including beach towels and woven blankets, with a focus on materiality, color, and craftsmanship that reflected a relaxed yet refined sensibility. Operating within tight timelines and limited budgets, I built a cohesive brand world that brought clarity and intention to every touchpoint, positioning the collection with a stronger point of view and a more modern, aspirational presence.