mana
At Mana, I had the rare opportunity to work at the intersection of product, brand, and creative expression.
I partnered closely with product teams to ideate new concepts and push innovation in packaging, while also overseeing agency work to bring new launches to life. The environment allowed for both strategic thinking and creative freedom — shaping ideas from early development through to market with a focus on clarity, desirability, and brand storytelling.
At Mana, I also worked on the relaunch of BLK/OPL, a brand that was ahead of its time in championing an expanded shade range within the beauty industry. The work centered on creating products that reflected a broader spectrum of skin tones—approaching inclusivity not as a trend, but as a foundational design principle. It was an early exploration of how thoughtful product development and positioning could better serve an underserved and highly engaged audience.