Across three distinct chapters at Martha Stewart Living, I spent over 13 years shaping and reshaping the brand at moments of real evolution — moving from editorial to brand, and returning again to help launch its e-commerce business. As Creative Director, I led large-scale creative teams while also staying deeply connected to the craft of image-making. My work spanned the launch of over 300,000 SKUs within the craft line, managing seven licensee partners, and overseeing a team of 14 creatives to ensure a cohesive and elevated brand expression across every touchpoint.

At the heart of my time there was the culinary world — where precision, storytelling, and artistry meet. I worked closely with editors, food stylists, and test kitchens to concept and direct imagery that translated process into something both aspirational and attainable. It was an environment that demanded rigor and restraint, where every detail — from the gloss of a sauce
to the placement of a crumb — carried meaning. That discipline continues to inform how I approach creative today: with a deep respect for craft, clarity, and the power of a beautifully told story.