At The Shade Store, I helped extend the brand into a new category with the launch of a pillows line, translating a highly functional foundation into a more layered, design-forward experience. Grounded in the idea that every window has a story, the work explored how pillows could complement that narrative—adding softness, texture, and depth to a space shaped by light.

The focus was on creating a cohesive visual language that connected materials, tones, and styling, allowing the products to feel both intentional and effortless. Through considered imagery that balanced structure with a lived-in sensibility, the collection positioned pillows not as accessories, but as an essential extension of the brand’s approach to creating a thoughtful, deeply personal home, not just for your shades.