At Williams Sonoma, I led a range of fast-paced, high-impact projects from concept through final execution, acting as the connective thread across creative, culinary, and production teams.

Each assignment required a balance of strategic thinking and hands-on direction — from curating photographic inspiration and shaping the visual narrative, to selecting recipes that would best showcase both product and food in a way that felt aspirational yet attainable. I directed the development of custom sets and surfaces, built detailed shot lists, and collaborated closely with food stylists, prop stylists, photographers, and producers to deliver cohesive, elevated imagery across catalog and digital platforms. The work supported key initiatives including the Wedding Registry, Holiday campaigns, and partnerships with talents like Stanley Tucci and David Chang — always with a focus on creating content that honored the brand’s culinary authority while driving both emotional connection and commercial impact.